Current Event #5

This article is called, "Games aren't real, viewers are: More college football spring games airing on television". It's about how Spring games are being aired on television as sports networks discover the value of airing the glorified scrimmages, hitting their fans— people who might otherwise be joining the tens of thousands at the stadium. It's free advertising in the middle of the off season for programs competing for the country's top recruits. The Big Ten Network is going to broadcast live all but one of its schools' spring football games this year on TV or the Internet. This is a positive article because it's not hurting anybody and it's talking about free advertising which is a good thing. I think this article will have long term affects because it's something they haven't done before but will help the sports industry by getting the top recruits. It doesn't affect my life because I don't watch or like basketball. This article proves the importance advertisements can make. It's free advertising and shows you really need to advertise.